Art4August

Today’s art collecting tidbit: Do NOT purchase art at art fairs, any, ever. Demand steeply exceeds supply (or so you are led to believe) and one is bound to get caught up in the irrational exuberance and impulse of unconsidered buying. The same applies for auctions; simply don’t. Ditto buying at commercial galleries during what is considered high season–for me that is eleven months a year. Rather, engage in what I call Art4August, Get the dealers when they are down on their collective knees, or cash flow anyway. Turn the tables on the typical master slave relationship that is the norm when patronizing snooty art galleries. Summer collect! When business crawls to a near halt, vist spaces or reach out to dealers for jpegs. The art supply is more or less consistent whether its Calders or Colens; there’s always death, divorce, taxes and pruning in all seasons, and contemporary continues to be churned out at an alarming pace, I meant carefully and willfully created. Sure the rule still applies to buy what you love, but make sure you love what you buy–do diligence!

Kenny Schachter